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In Search Engine Marketing (PPC), Search Engine Optimisation (SEO)

Behind the scenes in the Search Engine Labs

By Shari Thurow
September 27, 2006

Most of the major search engines have research units and live testing grounds for new products and features. What kinds of projects are they currently working on?

A special report from the Search Engine Strategies conference, August 7-10, 2006, San Jose, CA.

Discussing new and forthcoming developments at the search engine laboratories were panelists James Colburn, Product Manager of adCenter, MSN Search; Bradley Horowitz, Vice President of Product Search at Yahoo; and Peter Norvig, Director of Research at Google.

In Search Engine Optimisation (SEO)

This Boring Headline Is Written for Google

Sourced from nytimes.com

JOURNALISTS over the years have assumed they were writing their headlines and articles for two audiences — fickle readers and nitpicking editors. Today, there is a third important arbiter of their work: the software programs that scour the Web, analyzing and ranking online news articles on behalf of Internet search engines like Google, Yahoo and MSN.

In Search Engine Marketing (PPC), Search Engine Optimisation (SEO)

How Google can make – or break – your company

Sourced from www.money.cnn.com

By Justin Martin

MOUNTAIN VIEW, CALIF. (FSB Magazine) — Allan Keiter awoke one recent morning to the scary news that his Atlanta company’s website was nearly impossible to find on a Google search. MyRatePlan.com helps consumers compare cellular calling plans.

In General

Trade Me mapping site follows jobs launch

Sourced from stuff.co.nz By REUBEN SCHWARZ

Trade Me has followed up on its assault on the online jobs market by launching a website that lets visitors browse an electronic map of New Zealand, or call up a street map of a vicinity by keying in an address.

The smaps website was built using technology supplied by Wellington start-up ProjectX, which created mapping site zoomin.co.nz.

In General

Google’s apps for businesses released

Sourced From smh.com.au

Gmail is headed for the office – officially.

Starting today, Google will offer Google Apps for Your Domain, a free package of programs for businesses, universities and other organisations.

Workers will be able to send email with Gmail, Google’s two-year-old web-based mail service, but messages will carry their company’s domain name.

In Events

Interactive Marketing Insights Conference

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In General

Trade Me mapping site follows jobs launch

Sourced from stuff.co.nz By REUBEN SCHWARZ

The smaps website was built using technology supplied by Wellington start-up ProjectX, which created mapping site zoomin.co.nz.

“We saw it as a bit of an opportunity,” says Trade Me technology head Jon Macdonald. “We didn’t think it was something that was done particularly well at the moment.”

In General