Search Engine Rankings in the U.S. for December, 2006
Sourced from theage.com.au
After beating analysts’ earnings expectations for the first time in more than a year, Yahoo Inc. is hoping to make it a more regular habit with an improved advertising system designed to make the Internet icon more competitive with the Web’s top moneymaking machine, Google Inc.
The Sunnyvale-based company plans to unveil the long-awaited upgrade in the United States on Feb. 5, nearly two months ahead of a timetable that management outlined in October. That announcement, made late Tuesday, lifted Yahoo’s stock price nearly 6 percent and overshadowed the Sunnyvale-based company’s fourth-quarter profit report.
APN, ACP in online classifieds venture
Sourced from nzherald.co.nz
Print media companies APN New Zealand and ACP New Zealand have formed a venture to develop ACP’s sellmefree.co.nz website, which offers free general classified advertisements.
Under a deal announced yesterday APN, publisher of the New Zealand Herald, will join ACP at the website, which will be expanded to include digital versions of APN private classified advertising. The site already provides digital advertising from ACP’s classified titles.
Google gobbles up You Tube for $2.5b
Sourced from stuff.co.nz
The deal, the first to value one of the new crop of user-participation websites at more than $US1 billion, combines two of the most popular internet brands: Google, synonymous with web search and rapid innovation, and You Tube, a Silicon Valley upstart that has spearheaded the video-sharing craze.
Politicians beware, warns Google
Sourced From smh.com.au
Imagine being able to check instantly whether or not statements made by politicians were correct. That is the sort of service Google boss Eric Schmidt believes the Internet will offer within five years.
Politicians have yet to appreciate the impact of the online world, which will also affect the outcome of elections, Schmidt said in an interview with the Financial Times published on Wednesday.
Telecom set to dump MSN as Xtra partner
Sourced from stuff.co.nz
Telecom today confirmed it is tendering out its partnership with its internet service Xtra, currently run with Microsoft’s MSN. Media reports indicate MSN is likely to be replaced by Yahoo in a deal that could be tied to the sale of Telecom’s directories unit.
Google launches video sharing site in Australia
Sourced from smh.com.au
Search engine Google Inc. on Thursday launched an Australian version of its video hosting site, Google Video, that will include content from domestic media groups.
The site follows will offer video snippets posted by the public as well as material from media companies including the Australian Broadcasting Corp., television’s Network Ten television and newspaper company Fairfax Digital.
Is New Zealand’s Online Advertising On Target?
Sourced from nzonlinemedia.blog.co.nz
The NZ Online Ad Market – just how big is it?
Access to the Internet in New Zealand ranks among the highest in the OECD with 80% of the population accessing the Internet and over 60% using it regularly1. A recent study commissioned by the Internet Bureau through Roy Morgan, reports that “NZ agencies say they are already allocating an average of 8% of their media budgets to online, and intend to allocate an average of 12% to online in 2006- 2007. That’s a far cry from being the ‘online laggards’ that agencies have sometimes been painted as being.”