Affiliate marketing is an essential part of marketing any e-commerce website and in fact most non e-commerce sites can utilise this technology to implement performance marketing campaigns.
Affiliates link to your site using a special link that allows the affiliate tracking system to record all sales generated from each particular affiliate. You then pay the affiliates a commission based on the revenue they generate.
“Do you know what your competition is doing and if it’s working?”
Identify and analyse your online competition then devise strategies and tactics to out-manoeuvre them. Learn from their successes and failures and put into place a cost effective strategy that will be assured of success. Understand your industry online and be sure that your business plans will work online.
“Do you know which of your products or services are most popular online or how people buy them?”
Access the search data of millions of searchers and understand what products and services are in high demand, which popular search phrases and topics have low levels of competition and how people use the Internet as part of their buying process.
“A website is a business tool that can be used in a number of ways to generate and support real business results.”
A site can be used to support customers, qualify prospects, enable transactions or help build the companies brand and market position.
A website however does not in itself generate new prospects or protect a company’s existing customer base.
Contextual advertising places in real time an ad on a page based on the specific content of that individual page. For example a publisher may have a sports channel and has traditionally sold this placement option with the same ad displayed on all pages in the sports channel. With contextual advertising an ad for tennis shoes would appear on pages about tennis events while an ad for golf clubs would appear on a page about golf events. With a news site this becomes even more powerful due the wide range of ever changing stories and topics covered by each page of the site.
Sourced from stuff.co.nz
By TOM PULLAR-STRECKER – The Dominion Post | Monday, 26 February 2007
A 17 year-old Ponsonby youth who caught internet giants Xtra and Yahoo flat-footed last year by beating them to register the website address yahooxtra.co.nz won’t say whether he was paid off or arm-wrestled into relinquishing the web address.
William Maxwell-Steele, who turned 18 last month, registered the web address in the name of a company set up on his behalf by his mother, but has since handed over ownership of the site to Yahoo.
Sourced from arstechnica.com
By Jeremy Reimer | Published: January 15, 2007 – 10:53AM CT
A major change to the way Outlook 2007 renders email has created quite a stir online, and Microsoft’s plans have largely been met with derision and critique.
The change, which is explained in detail on Microsoft’s site, involved decoupling Outlook 2007 from Internet Explorer’s HTML rendering engine. Instead, Outlook will use Word 2007’s HTML viewer, which is an incomplete rendering engine missing a few features previously supported by the IE engine. The end result is that e-mails that use certain advanced HTML and CSS features will be somewhat degraded in appearance in Outlook 2007, yet they will look fine in earlier versions of Outlook. One benefit is that this will make Outlook email more secure by making it impossible to hook potential IE exploits via email. Dud, or stud?