Super Bowl Advertisers Embrace Search?
When we see an advertisement on TV that strikes our fancy, it’s often the next step is to look up the product online. The easiest way to find out more online is of course, with search.
70%* of this year’s Super Bowl advertisers purchased paid search keywords for their brand names which will help the advertiser’s site be found by someone searching for more information.
Online advertising for targeted campaigns
Australia has recently elected a new Government and with it a new Prime Minister. Russell Brown from Public Address raises the impact online advertising had on Australian election campaigns in a recent post:
First Rate – Category winner and a fast 50 company for second consecutive year
Auckland-based, online marketing agency First Rate has entrenched its status as one of New Zealand’s fastest-growing companies with its winning of the fastest growing Media, Advertising and Communications category in the 2007 Deloitte/Unlimited Fast 50 Index, published today.
First Rate has recorded spectacular revenue growth over the last two financial years of 304%, and was ranked in 21st place in the latest Fast 50 Index.
Google Qualified Company
First Rate becomes New Zealand’s first Google Qualified Company. First Rate is an online marketing agency that provides online strategy, search engine marketing (SEM), search engine optimisation (SEO), email marketing and performance-based online advertising and tracking services direct to a range of clients across Australasia. First Rate has offices in Auckland and Sydney.