Payment Choices Lead to More Sales Online
Source: emarketer.com
According to a recent report from CyberSource (a major online payment supplier), the more payment methods offered by e-commerce Web sites in North America, the higher the sales conversion. Specifically, they found e-commerce Web sites offering four or more payment methods get, on average, sales conversion rates of 72%. Web sites offering three payment methods receive conversion rates of 71% — 20% higher than those Web sites offering just one payment method.