online Archives | Page 17 of 18

Payment Choices Lead to More Sales Online

According to a recent report from CyberSource (a major online payment supplier), the more payment methods offered by e-commerce Web sites in North America, the higher the sales conversion. Specifically, they found e-commerce Web sites offering four or more payment methods get, on average, sales conversion rates of 72%. Web sites offering three payment methods receive conversion rates of 71% — 20% higher than those Web sites offering just one payment method.

In Performance Media

Online Ad Spending Grows over 38.9% Since 2003

Source: emarketer.com

Online ad revenues in the US totaled $2.3 billion in the first quarter of 2004, the highest quarterly total since the companies began tracking the metric in 1996. Aside from the last quarter of 2003, online ad revenues had not surpassed $2 billion since 2000.

In Search Engine Marketing (PPC)

Yahoo! Targets TV for Ad Gains

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In General

First Rate Wants to Reduce your ROI !?!

Return on Investment is an often miss quoted and misunderstood measure of marketing effectiveness. Here we will review the calculation and then explore some interesting implications of the resulting figure.

The calculation itself is very simple Return On Investment = Profit/Investment

In Search Engine Marketing (PPC)

Boost Business with Smart Search Engine Marketing

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In Industry News

Local florist builds online franchise model using New Zealand-developed web smarts

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In Search Engine Marketing (PPC), Search Engine Optimisation (SEO)

Local florist builds online franchise model using New Zealand-developed web smarts

Ponsonby-based florist Wild Poppies is on its way to becoming an international franchise, reaping substantial online revenue growth by deploying unique New Zealand-developed technology from local website marketing company, First Rate.

Kerry Bradburn founded Wild Poppies in 1990, and quickly grew the business to five retail stores. Five years later, a changing market saw her make a sea change – to a single retail store and a business largely based around a website.

In General

Search Engine News

Google made a minor change to its interface last month, streamlining the look of its results and giving it a more corporate face. Results pages now include links across the top of the search box that direct users to other services, including Froogle the new online shopping comparison tool. You can currently get your site listed in Froogle provided you have your prices in US currency as well as your standard NZ or AU figures.

In Search Engine Marketing (PPC)

Australian Advertisers Move Online

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In Search Engine Marketing (PPC)

eMarketer Report: A Supercharged Blend of Yellow Pages and Direct Mail is a Recent Description of Search Engine Marketing…

Last month we featured the research on what US Retailers deem to be the most effective forms of online marketing. What caught our eye this month was a quote from David Hallerman Senior Analyst for eMarketer in the introduction to the report. David likened Search Engine Marketing to a “Super charged blend of Yellow Pages and direct mail” It’s a great analogy isn’t it? When you consider that if someone is looking for something in the Yellow Pages they’re most definitely in the market for a product or service.

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