online Archives | Page 16 of 18

Google Launches Amazon-Style Book Search

Google Inc has quietly launched a new search technology to help publishers sell books online, a fast-growing market dominated by internet retailer Amazon.com.

Google founders Larry Page and Sergey Brin will host a press conference on Thursday to demonstrate the technology at the Frankfurt Book Fair, an important showcase if the Internet search engine is to recruit the heavyweights of the book publishing industry.

In General

Amazon’s New Search Engine: A9 – Powered By Google For Now

Last month, Amazon officially launched its search engine www.A9.com. A9 is the first search engine with strong personalisation features. It looks as if A9 has the potential to become a major search engine.What is special about A9?

In Performance Media

Collateral Damage: “Banners, a weapon that misses its target 99.75% of the time”

Written by Jon Ostler – founder of First Rate

Would you use a weapon that fails to hits its target 99.75% of the time? If you are using banner ads to generate traffic then this is exactly what you are doing. The average click trough rate for banners tracked by DoubleClick is now <0.25% so you will get only 2.5 clicks for every 1,000 banners displayed (CPM).

This article is not an attack on the use of banner ads, but rather a review of the good, the bad, and the ugly methods being used by online advertisers in an attempt to generate traffic from banners (or blood from a stone).

In General

Sensis Gets Cooking

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In Search Engine Marketing (PPC)

Yahoo Wants To Integrate Too

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In General

Google IPO

Source : eweek.com

Google Inc.’s highly anticipated Initial Public Offering took a major step toward reaching the stock market late Friday when the online search engine leader opened the Web site where prospective investors must register to bid for the company’s shares. The site, www.ipo.google.com, is setup to be the first stop for anyone interested in getting a piece of an initial public offering expected to rank among the largest in the stock market’s history.

In Digital Strategy

10 Ways Forward – Cover Story

Losing market share at the speed of light? Here’s Jon Ostler’s 10-step revival plan.

Your online traffic is climbing, your leads or sales have been increasing month by month but you’re still way off the number-one Hitwise position and your competitors are catching up fast.

In Search Engine Marketing (PPC)

Three Top Engines Battle For Top Free Email

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In Search Engine Marketing (PPC), Search Engine Optimisation (SEO)

Is Your Search Marketing Campaign Lopsided? SEO vs SEA Demographics

Source : clickz.com

A recent clickz column reported results from a survey conducted with WebSurveyor, Strategem, and Survey Sampling. The research revealed search engine users choose natural search results more often than paid search ads when asked to select the result most relevant to a sample query. This effect varies by search engine. The conclusion is self-evident: SEM campaigns must target both the natural and paid components of the search results page to reach the entire search engine user audience.

In General

E-Tools For Marketers

Jon Ostler, technical director for First Rate, an Auckland based search engine marketing specialist knows all about generating business through the web. His team works with clients to maximise the performance on online marketing campaigns – campaigns that can often be up and running and returning measurable sales in a matter of hours.

Auckland Office