Search Marketing Off The Beaten Track
Sourced from Search Engine Watch
Opportunities for effective, inexpensive search marketing are abundant when you “think outside the (Big Search) box” and look to vertical or specialised content sites.
How do you attract your target users to your site using search tactics that do not rely on Big Search — Google, Yahoo, MSN, AOL and Ask Jeeves? Scottie Claiborne, of Right Click Web Consulting and Harrison Magun, managing director of eonMedia, presented a wide range of tactics that would work for companies large and small.