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Search Marketing Off The Beaten Track

Sourced from Search Engine Watch

Opportunities for effective, inexpensive search marketing are abundant when you “think outside the (Big Search) box” and look to vertical or specialised content sites.

How do you attract your target users to your site using search tactics that do not rely on Big Search — Google, Yahoo, MSN, AOL and Ask Jeeves? Scottie Claiborne, of Right Click Web Consulting and Harrison Magun, managing director of eonMedia, presented a wide range of tactics that would work for companies large and small.

Google SMS

Sourced from Google

What is Google SMS?

Google SMS (Short Message Service) enables you to easily get precise answers to specialised queries from your mobile phone or device. Send your query as a text message and get phone book listings, dictionary definitions, product prices and more. Just text. No links. No web pages. Simply the answers you’re looking to find.

Level of Search Engine Optimisation Not Optimal

Sourced from emarketer.com

Less than 10% of the Fortune 100 is effectively using search engine optimisation for their Web sites, according to a new study by Oneupweb.

Integrated search engine marketing firm Oneupweb analysed the main corporate sites of Fortune magazine’s top 100 companies to determine the level of effectiveness with which each company has used search engine optimisation (SEO).

Google Ad Policies To Be Made Publicly Available

Sourced From searchenginewatch.com

Forget the debate over exactly what the Google Adwords (Search Engine Advertising) and Adsense programs will allow. The core issue has been why Google doesn’t simply just publish its rules? Why can’t advertisers know from the start what Google allows? The guesswork has been infuriating to some, plus it has fed into the secretive nature some accuse Google of having.