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Kiwis Embrace Online Shopping

Sourced from The NZ Herald

If New Zealanders were initially slow to shop online in the early days of the internet, they certainly caught up last year.

Credit card giant Visa said the number of online transactions made by its card holders jumped 95 per cent in 2004.

Online shoppers racked up $400 million in sales on their Visa cards, with anecdotal evidence showing the trend is mirrored by other credit-card vendors. And much of the spending is local, with cross-border transactions accounting for 16 per cent of all Visa’s e-commerce transactions, up slightly from 15.2 per cent in 2003.

Search Around The World

The following article has been published by icrossing, the premier US search engine marketing company, and features input from First Rate’s Jon Ostler. The article is part two in a series looking at regional search engines around the world.


THIS WEEK’S PANEL IS FLUENT with both ‘so suo en gin xuan quan’ and search engine marketing. Last week, we heard what excites and frustrates search engine marketers in Europe. Now we turn to experts from the Asia-Pacific.

Online Retailers Have Less Time To Persuade

Sourced from eMarketer

A new report by DoubleClick reveals a mixed picture of the state of B2C e-commerce in Q3 2004.

One definite bright spot was the increased use of on-site search by consumers in the purchasing process. DoubleClick found that 9.3% of all sales came through an on-site search function, compared to 6.3% in Q3 2003. The average order amount purchased through an on-site search of an e-commerce Web site rose to reach $126 last quarter, up from $111 the previous quarter and $100 one year before. Through there have been some quarter-to-quarter declines, the overall trend since Q2 2003 has been a significant increase in the average order amount. Year-to-year, the value of an average on-site search-related order increased 26%. However, the overall average order value still sits a bit higher at $146 and the average search-related conversion rate, 2.1%, is lower than the overall rate of 4.6%.

Batten Down Hatches For Google Hurricane

Sourced from e-consultancy

There you were minding your own business when, WHAM. The tornado hit, the roof came off and you were left sitting in a call-centre queue waiting to file your compensation claim from a make-shift shelter in a school hall.

Search Marketing Beyond Google and Overture

Sourced from Search Day

When most people talk about pay per click (PPC) search engine advertising, Google and Overture (Yahoo!) take center stage. But in reality, there are hundreds of smaller “Tier Two” search engines that offer compelling PPC opportunities.

Google’s network currently holds about 53% of the paid listings distribution on the Web, said Peter Hershberg, Managing Partner of Reprise Media, while Overture’s networks holds 45%. That leaves only a fractional remainder, which is split between hundreds of Tier Two providers.

Shopping Search Week 2004!

Sourced from Search Engine Watch

Shopping has emerged as one of the most important vertical categories in the specialized search arena, for searchers, advertisers and merchants alike. This week we take a look at what’s new and improved in shopping and product comparison search engines.

Search Strategies for the Holidays

Sourced from imediaconnection.com

The holiday season is just around the corner and Santa’s elves are already hard at work fulfilling wish lists in preparation for Santa’s big night. If you are an online marketer these days, I bet your job feels a bit like one of Santa’s elves or at least it should! The fourth quarter is by far the most important for a majority of advertisers. The question is: How can you make sure that you maximize your online sales this holiday season? One way to guarantee success is to make sure your paid search strategy is laser focused.