Jon Ostler, the founder of First Rate, will be speaking at the Search Engine Room – Search Engine Marketing Conference in Sydney on Tuesday April 12th 2005.
This one-day conference will cover the latest developments in Australasia’s booming Search Engine Marketing industry, the fastest-growing digital marketing sector.
“During the first half of 2003 paid search grew by 300% while the rest of online ad spend dropped by 14%.”
What Is Search Engine Advertising?
Search Engine Advertising is the placement of small text advertisements on search engines. Google Adwords and Overture Search are the two most well known players.
Why Use Search Engine Advertising?
Search Engine Advertising improves your return on investment from online advertising by only displaying your ads to people who are actively looking for your product or service. The placement and creative is triggered by the search phrase the user enters into the search engine and as a result, costs are low and click through and conversion rates are very high.
Sourced from Search Day
Total marketing spend is not growing at most companies, and marketers are working hard for every dime in their budget. To accommodate new ideas, most have to reallocate money from other programs, going through a justification and lobbying process that can seem more like high level diplomacy than marketing.
What are some effective strategies to help you lobby for your search marketing budget?
Sourced from SearchDay
Google is working closely with five new content partners on a massive scanning project that will bring millions of volumes of printed books into the Google Print database.