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Women and Online Retail Sales

Sourced From eMarketer

Online retail sales in the US will rise by almost 25% this year, according to a new study released by Shop.org and conducted by Forrester Research.

Forrester expects online retail sales to increase to US$109.6 billion this year from US$89 billion in 2004. Including travel sales, total e-commerce revenues are projected to grow to US$172.4 billion from US$141.4 billion.

Google Print Goes Live

Sourced From SearchDay

Google opened the door to its online library late Thursday with the launch of a book-specific search page.

Print.Google.Com makes official the search goliath’s project to digitise the world’s books. But the launch drew backlash from the Association of American University Presses, in the form of an open letter focusing on Google Library, a service that went live in December.

A New Shopping Search Player

Sourced from Search DayBrilliant Shopper, a multi-faceted “shopping engine,” is launching this week with the goal of unifying the often fragmented process of researching and buying products online.

Founded by veterans of Ask Jeeves, Disney and IBM, Brilliant Shopper is one of the “next generation” shopping search services that have been springing up this year. These services are attempting to go beyond traditional approaches to shopping search by plugging gaps and addressing unmet needs that frustrate users.

A Closer Look at Pay-per-Call Search Marketing

Sourced from SearchDay

Last week, AOL became the largest online service to offer the comparatively new pay-per-call format to search advertisers. Pay-per-call is rapidly gaining traction among search marketers, especially those targeting a local audience, and if you’re not familiar with the format, it’s worth a look.