Online Retail Conference 2005
Acquiring and Retaining the Profitable Online Shopper
June 20 – 21, 2005 · Dockside, Sydney, NSWFirst Rate have secured a considerable discount for NZ residents travelling to this conference. See below to take advantage of this discount…
Feeds: A New Channel for Search Marketing
Sourced From SearchDay
Savvy search marketers are taking advantage of an increasingly popular technology to attract traffic: RSS feeds that get picked up virtually instantaneously as they are published by specialised webfeed search engines.
A special report from the Search Engine Strategies 2005 Conference, February 28 – March 3, 2005, New York, NY.
If Search Engines Could Read Your Mind
Sourced From SearchDay
What if a search engine knew exactly what you were thinking, and unerringly provided perfect search results? The idea is not as farfetched as it sounds.
When people complain about “poor quality” or “irrelevant” search results, they almost never blame their own poorly formed request—yet bad queries are a huge part of the problem. It’s actually quite remarkable that search engines can take a sparse two or three word query and make sense of it. Lacking context, search engines are forced to virtually guess at your true intent.
What Clicks with Web Searchers
Sourced From SearchDay
How do searchers find what they want online? Not the way you might think, according to a number of new studies that examined searcher behavior in a variety of situations.
Don’t Disable Your Site for Handicapped Users
Sourced From SearchDay
Are you designing web sites that are accessible to disabled users? If not, you’re overlooking a powerful market segment of millions of searchers and potential buyers.
Many search marketers meet the prospect of being forced to design accessible web sites with cries of unfairness or indifference. But this is a shortsighted view. Assistive technology is increasingly used to help the more than 1.3 million legally blind Americans and 10 million visually impaired users successfully navigate the web.
Ad Execs Are Upping Online Ad Budgets
Sourced From eMarketerOnline ads are winning more ad spending dollars, according to a new report from Forrester Research.
On the heels of last week’s IAB 2004 online advertising numbers, which showed that US online advertising grew 32.5% in 2004, followed by eMarketer’s prediction that online advertising will rise by nearly 34% in 2005 to about US$13 billion, Forrester upped the ante, estimating that total US online advertising and marketing spending this year will reach US$14.7 billion.