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UK affiliate marketers to generate more than £1bn in sales in 2005

London , 26 September 2005

Sales generated for e-commerce organisations by UK affiliates in 2005 are expected to double compared with 2004, according to a new E-consultancy report, titled Affiliate Marketing Networks – A Buyer’s Guide).

UK affiliates are expected to account for between £1.1bn and £1.35bn of sales for merchant partners in 2005, up from around £600m in 2004. This far outstrips the growth rates for both online advertising and search engine optimisation, which E-consultancy expects to grow by 32% and 70% respectively.

In Google Analytics

Web-based analytical CRM

First Rate’s Consulting Manager, Samuel Stadler, outlines the benefits of using web analytics to gain a better understanding of ROI from Customer Relationship Management and online marketing initiatives.

In Search Engine Marketing (PPC)

Coping with Search Engine Penalties

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In General

If I Had $4 Billion

Sourced From MediaPost
Published: September 1, 2005

GET YOUR RINGSIDE SEATS.The fight is about to begin. The flurry of announcements coming out of Google and Yahoo! recently show their preparations for the onslaught of MSN Search. And one of the most interesting was Google’s announcement of another issue of 14.6 million shares, to give them an estimated $4 billion cash injection.

In Search Engine Optimisation (SEO)

SEO and Effective Web Design

Search Insider for Tuesday, August 16, 2005:

HOW MANY TIMES HAVE YOU been approached to perform search engine optimisation (SEO) magic on a Web site? It would seem that a lil’ dab of content density adjustments, a dash of linking strategy, and an H1 tag make-over is all that is needed to give a Web site that spark. Sales will certainly follow, right? I need SEO! When I hear this, my first instinct is to take a step back and review the person’s Web site. Often it is apparent that the answer to that question is, well, no. It will take more than SEO to bring on the sales.

In Events

NZSA Networking dinner

Website Marketing and Sales: Build it and they will come right?

Arghh…eventually, depends how long you want to wait before the sales manager, financial controller, directors or shareholders start asking ‘uncomfortable’ questions about the ‘talked-up’ benefits of a website presence or the return on this seemingly nebulous investment.

In Search Engine Marketing (PPC)

A Closer Look at Yahoo Audio Search

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In General

Google Enhances Desktop Search

Sourced from SearchDay

Google has released a new version of its desktop search tool, offering features such as integration with Outlook, a sidebar with nifty widgets to display photos, headlines and much more.

In General

“Lovely” perfume ads hit Web before TV

Reuters.com

By Michele Gershberg

NEW YORK – If a television commercial appears first on the Web, are people more likely to watch it?In a new twist for Web advertising, cosmetics maker Coty Inc. is betting just that, launching the commercial for its new fragrance “Lovely” with actress Sarah Jessica Parker online.

Coty’s Lancaster Group division ran the commercial on Vogue magazine’s Internet site Style.com, hoping to attract the site’s fashion and celebrity-obsessed readers well before airing the same ad for a broader market on television during the winter holiday season.

In General

What If Everyone Was a Blogger?

THE NEW YORK TIMES CAUGHT my eye last week with its short August 5 editorial, “Measuring the Blogosphere.” Pegged to Technorati’s recent “State of the Blogosphere” report – which said 80,000 new blogs are created every day, with some 14.2 million in existence already — the editorial essentially conceded the arrival of blogging.

Website Marketing and Sales: Build it and they will come right?

Sourced from SearchDay

By Michele Gershberg

Auckland Office