UK affiliate marketers to generate more than £1bn in sales in 2005
London , 26 September 2005
Sales generated for e-commerce organisations by UK affiliates in 2005 are expected to double compared with 2004, according to a new E-consultancy report, titled Affiliate Marketing Networks – A Buyer’s Guide).
UK affiliates are expected to account for between £1.1bn and £1.35bn of sales for merchant partners in 2005, up from around £600m in 2004. This far outstrips the growth rates for both online advertising and search engine optimisation, which E-consultancy expects to grow by 32% and 70% respectively.