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In Digital Strategy

10 Ways Forward – Cover Story

Losing market share at the speed of light? Here’s Jon Ostler’s 10-step revival plan.

Your online traffic is climbing, your leads or sales have been increasing month by month but you’re still way off the number-one Hitwise position and your competitors are catching up fast.

In General

First Rate does more than search engine optimisation

Five years ago, internet marketing via the world wide web meant primarily finding ways to make the underlying HTML of a website best match the expectations of the leading search engine, which at that time was AltaVista.

How things have changed; selling via the web has crashed and risen again since then. As well as that, AltaVista has been eclipsed by newer technology, exemplified (for now) by Google.

10 Ways Forward – Cover Story

First Rate does more than search engine optimisation

Auckland Office