Your SEM Competitive Advantage
So what does it take to win the SEM war against your competition? Extensive keywords lists? Award winning creative? Clairvoyant bid management system?
Keyword lists, creative and bidding technology are all fairly well understood and relatively easy to deploy. So, if this is the case, what is to stop your SEM strategy deteriorating into a bidding war against your competitors where the choice is to either buy traffic at a level that is not profitable or have your ad pushed down into obscurity?
Search Engine Bootcamp
Thursday July 3
SEARCH ENGINE BOOTCAMP – AUCKLAND
9:35 Fundamentals of Paid Search, Jon Ostler – First Rate
Jon Ostler and Dave Underwood will be speaking at the Search Engine Bootcamp, a one-day Search Engine Marketing seminar, designed to maximise knowledge on a wide range of search engine marketing techniques, ranging from how to build a search engine friendly website to understanding what options are available for pay per click search advertising.
AdWords moves landing page quality goalposts
Certain types of websites are unlikely to be able to achieve high scores for the quality of their landing pages after Google recently announced some AdWords changes.by Helen Leggatt
Analyzing the Google AdWords Landing Page Algorithm
Sourced From searchenginewatch.com
By Jennifer Slegg
Google’s pricing for AdWords includes a component that looks at the content of landing pages, and a recent change that has caused price increases is proving controversial in the search marketing community.
The landing page algorithm by Google AdWords has caused quite a bit of controversy amongst advertisers since it first arrived in advertiser’s AdWords accounts in December 2005. Since it launched, Google updated the landing page algorithm again in May 2006, often referred to as the April bid hike. However the latest July 10th update by Google has created quite a stir in the forums and the blogosphere for many reasons, particularly how it could impact advertisers making money through click arbitrage.
Adwords landing page quality update
Sourced from adwords.blogspot.com
Posted by Blake, Inside AdWords crew
Landing page quality update
Yesterday, we sat down with Andrew C., a product marketing manager, who gave us a heads-up regarding an upcoming AdWords ‘landing page quality’ change. This change to the algorithm will affect a small number of advertisers — while having a positive impact on the quality of ads that our users see. Here’s a little background, and a look at what’s coming up: