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In Digital Strategy, Digital Trends, Events, Google Analytics, Search Engine Optimisation (SEO)

Google Partners Masterclass 2015 Insights Part 7: Uncovering Google Not Provided Keyword Data

In yesterday’s post, we took a closer look at Google AdWords’ latest enhancement to Dynamic Search Ads (DSA). I also shared with you some best practices and tips on how to make the most out of this new enhancement. For the 7th and last post of the Google Partners Masterclass 2015 series, we’ll dive into cracking the Google not provided keyword data so you can enable better SEO performance reporting and find out what’s working and what to improve on.

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In Digital Strategy, Digital Trends, Events, Google Analytics, Performance Media

Google Partners Masterclass 2015 Insights Part 6: Dynamic Search Ads (DSA) Overhaul

In yesterday’s post I presented 6 possible solutions on how to get rid of referral spam from Google Analytics (GA) as discussed at the Google Partners Masterclass 2015 event. Although there is no foolproof solution for this problem implementing those will help you report on cleaner and more accurate GA data. Today we’ll talk about Google’s latest enhancement to Dynamic Search Ads (DSA) that can help you reach your customers better with more targeted ads focus on the campaigns that are most important by automating the ones you don’t have enough time for and overall optimize and improve on your paid campaign workflows especially in the set-up phase.

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In General, Google Analytics, Search Engine Optimisation (SEO)

Free SEO tools

Search engine optimisation (SEO) is where you ensure a website can be found in search engines, such as Google, Bing and Yahoo, for relevant keywords and phrases around what's on offer on that site. SEO is a form of quality control for websites and is a vital opportunity for businesses...

In Digital Strategy, Search Engine Optimisation (SEO), Social Media Marketing