30 November 2005 | EVENT
Langham Hotel, Auckland, NZ
Jon Ostler the founder of First Rate will be speaking at the Facilitate Digital Online Media Workshop, 30 November.
This two day workshop is a ‘must attend’ event for all agencies & publishers who are serious about the future of advertising. Note limited places available.
Written by Jon Ostler, founder of First Rate
as published in SearchInsider (October)
I’m sure we all know by now that links are important and that the more quality and relevant links to your site and its pages the better your search engine rankings are likely to be. So every search engine marketer and web site owner should have links, link popularity and page rank top of mind. Not sure how well you are doing?
Written by Jon Ostler, founder of First Rate
as published in SearchInsider (November)
We are all familiar with Google Images, Groups & News but does the recent acceleration in vertical search options and direct XML feeds to Google signify a significant change in the direction for search?
Google was always about the single box that you could use to find anything on the Internet. Is the path towards increased relevancy leading to a segmented search tool that has specific options for each vertical? If so where will it stop and what does it mean for business and publishers online?
Arghh…eventually, depends how long you want to wait before the sales manager, financial controller, directors or shareholders start asking ‘uncomfortable’ questions about the ‘talked-up’ benefits of a website presence or the return on this seemingly nebulous investment.
MANY YEARS AGO WE realised that one of our company’s key strategic goals was to find ways to convince prospects and clients that they should be moving some of their existing Web site marketing budget away from tactics like banner ads and TV and towards more effective contemporary marketing campaigns like search engine optimisation and search engine advertising.
Acquiring and Retaining the Profitable Online Shopper
June 20 – 21, 2005 · Dockside, Sydney, NSWFirst Rate have secured a considerable discount for NZ residents travelling to this conference. See below to take advantage of this discount…
Jon Ostler, the founder of First Rate, will be speaking at the Search Engine Room – Search Engine Marketing Conference in Sydney on Tuesday April 12th 2005.
This one-day conference will cover the latest developments in Australasia’s booming Search Engine Marketing industry, the fastest-growing digital marketing sector.