Revving Up The Search Engines For A Profitable Internet Ride
Search marketing and search engine optimisation are new concepts for most New Zealanders.
But for Jon Ostler, one of the founders and technical director of Auckland internet marketing company First Rate, they are big business.
Successful Online Advertising Conference
Jon Ostler presents at the Facilitate Digital Conference
20 July 2006 – Sky City Convention Centre, AucklandJon Ostler, the founder of First Rate, will be presenting at this years Facilitate Digital Conference “Successful Online Advertising” on 20th July 2006 in Auckland.
The 2006 conference builds upon last year’s theme of the online media essentials. The theme aims to demonstrate how online advertising can offer superior ROI and should be an essential campaign media component within the practices of Advertising Agencies and Businesses. Content consists of facts and case studies from actual campaigns
Bid Management Software Holy Grail, Or Just Another Tool?
by Jon Ostler, Wednesday, Mar 29
BID MANAGEMENT SOFTWARE IS SEEN by many, at least at first sight, as the solution to all of their paid search management issues. As your paid search activities with Adwords, Yahoo Search and others increase, it is common to run into management issues with the number of phrases, along with such challenges as bidding in a competitive industry, and applying good return-on-investment tracking and methodologies. Ultimately manual management of campaigns becomes time consuming, confusing and leads to campaigns that are less effective than they should be. For those considering bid management software, one analogy comes to mind. Many years ago when undertaking management training I was required to undertake a project management role for 3 months, so imagine my delight when I got my hands on a copy of MS Project and thought “Wow! This will be easy – the software will manage everything for me.” Obviously, MS Project does not make you into a project manager, and it is equally true that bid management software does not make you into a Search Marketer; it just provides you will some advanced tools to take your search marketing to the next level.