Home Appliances and Whiteware Industry Report – NZ SEO Reach 2015
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Which New Zealand Home Appliance stores are maximising their market share online?
Find out which online home appliance and whiteware stores are taking the lead in organic search and how they’re doing it.
FIRST has investigated the organic search engine rankings for NZ consumer searches focused on buying home appliances and whiteware, utilising FIRST’s Ranking Based Reach (RBR) analysis framework. In addition, a consumer survey was carried out to discover which home appliance stores are popular with Kiwis wishing to buy products online.