Online Grocery Industry Report – NZ SEO Reach
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Which New Zealand Online Groceries are maximising their market share online?
Find out which online groceries are taking the lead in organic search and how they’re doing it.
FIRST has investigated the organic search engine rankings for NZ consumer searches focused on buying groceries online, utilising FIRST’s Ranking Based Reach (RBR) analysis framework. In addition, a consumer survey was carried out to discover which supermarkets are popular with Kiwis wishing to buy groceries online.