-1
archive,paged,tag,tag-google-analytics,tag-150,paged-2,tag-paged-2,select-core-1.6.1,pitch-child-child-theme-ver-1.2.1,pitch-theme-ver-3.8,ajax_fade,page_not_loaded,smooth_scroll,grid_1300,vertical_menu_with_scroll,blog_installed,wpb-js-composer js-comp-ver-6.11.0,vc_responsive
First Digital / Posts tagged "Google Analytics" (Page 2)
In Digital Strategy, Digital Trends, Events, Google Analytics

Google Partners Masterclass 2015 Insights Part 4: Remarketing Lists for Search Ads (RLSA) within Google Analytics

Google Analytics Remarketing Lists for Search Ads (RLSA)

 

Yesterday’s post was about the two data feed enhancements to the Google Merchant Center which improves efficiency for large retailers when it comes to data feed updates and uploading. It helps medium size and smaller retailers to quickly get started with shopping ads. For the fourth post of the Google Partners Masterclass 2015 series, we’ll talk about how you can use audiences in Google Analytics (GA) to reach your customers in Google Search, with no tagging changes needed.
 

Continue reading

In Google Analytics

How To Retrieve Traffic Data Sources Without Google Analytics Cookies

HOW TO RETRIEVE TRAFFIC DATA SOURCES WITHOUT GOOGLE ANALYTICS COOKIES

 

At FIRST, we have a deep level of understanding of analytics and its application to our clients’ requirements.

As an example, a client has a custom CRM and wanted to retrieve the first and last click data into their CRM system. They wanted to truly measure new customer acquisition by understanding their very first originating channel.

However, with the upgrade to Universal Analytics, there is no Google Analytics cookie present anymore where values can be extracted. Find out what FIRST did to overcome this.
 

Continue reading

In Digital Trends, Google Analytics

Turning Data Into Actionable Insights: Going Beyond The Data

No Insights? No value

Data is of no value unless it is analysed and turned into actionable insights

There is no reason why any website shouldn’t have a web analytics tool installed – especially since a tool like Google Analytics is available free of charge. The data that it can provide is plentiful – almost exhaustive – and can give you amazing information such as visits, bounce rates and other metrics which can give you a good indication of what’s happening when users come to your site

But in looking at all this data, it is important to ask yourself –

What should I do in turning this data into something that will impact my business’ bottom line?

 

Continue reading

In Digital Strategy, Digital Trends, Google Analytics

New Google Analytics Benchmarking Reports Gives Powerful Insights and Competitive Intelligence

Google Benchmarking Reports

 

This morning (U.S time) Google announced that new Google Analytics Benchmarking Reports are now available. According to Google, “benchmarking leverages the footprint of Google Analytics and can help you set meaningful targets, spot trends occurring across industries and answer a whole array of questions: Which channels should you be investing more in? How does your mobile engagement compare to your peers? How unique is your audience?”

Find out how these reports can help you gain insights and competitive intelligence.

 

Continue reading

First logo

Auckland Office

Level 4, 55 Anzac Avenue, Auckland 1010
P: +64 9 920 1740
E: info@firstdigital.co.nz