Display Ads vs Discovery Ads: What’s the Difference
Wondering what is different about Google Discovery ads vs Display ads? Learn about 5 key features & how they can help you achieve your marketing objectives ...
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Google Partners Masterclass 2015 Insights Part 6: Dynamic Search Ads (DSA) Overhaul
In yesterday’s post I presented 6 possible solutions on how to get rid of referral spam from Google Analytics (GA) as discussed at the Google Partners Masterclass 2015 event. Although there is no foolproof solution for this problem implementing those will help you report on cleaner and more accurate GA data. Today we’ll talk about Google’s latest enhancement to Dynamic Search Ads (DSA) that can help you reach your customers better with more targeted ads focus on the campaigns that are most important by automating the ones you don’t have enough time for and overall optimize and improve on your paid campaign workflows especially in the set-up phase.
Google Partners Masterclass 2015 Insights Part 3: Google Merchant Center Feed Updates For Large and Small Retailers
To give you a recap of last week’s posts on the Google Partners Masterclass 2015 series, the first article covered Google’s concept of Micro-Moments and how we can leverage the series of small contextual moments of our customers to better understand and engage them. The second article presented key points raised by David Booth, the main speaker, on using data in a way that provides the most value for customers. For the third and succeeding articles of the series, we will be discussing the Google Analytics and AdWords updates presented at the event.