Recently I conducted some in-depth attribution analysis for one of my clients. When I analyzed the data via Google Analytics in more detail, I couldn't see that much of an overall impact of Facebook campaign activity on the business, so naturally I wanted to dive a little deeper. ...
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Did you know that more Kiwi mums access Facebook everyday than most teens and young adults? So, if your mum hasn’t already, she’ll probably try to friend you.
This post on Facebook NZ demographics originally published in 2009, has been one of our most popular posts over the past 5 years, so we have decided to update it with 2014 data and make a comparison.
So, what happened 5 years later? How many Kiwis are on Facebook now and which age group has been growing the most over the last 5 years?
A recent study from Comscore has found that Facebook is now responsible for approximately 8% of all display advertising in the US. MySpace is responsible for another 8% – and social media in general for more than 20%.
That’s a fairly sizable chunk of online ad share!