FIRST was proud to participate as an exhibitor and guest speaker at the 2015 Online Retailer New Zealand conference in the Aotea Centre last 22 October. The event was a great opportunity for pure-players and bricks-and-mortar retailers to learn how to keep up with their digital customers through Australian and local case studies, roundtable discussions and networking with technology partners and others in the retail industry.
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Last month, I attended the 2015 Analytics conference in Sydney presented by Loves Data with Google and gathering under one roof some of the top leaders in the Analytics industry.
There were a lot of great insights on the fundamentals of data analytics and making it more powerful, while staying easy to use. I’m not going to detail each session – we could write a book about each – but here are some key things we should always keep in mind:
You read it right!
For one of our team activities, FIRST headed over to Escape Masters, New Zealand’s first real-life escape game, to experience a real adrenaline rush (like we don’t already have enough at work 🙂 ).
In yesterday’s post, we took a closer look at Google AdWords’ latest enhancement to Dynamic Search Ads (DSA). I also shared with you some best practices and tips on how to make the most out of this new enhancement. For the 7th and last post of the Google Partners Masterclass 2015 series, we’ll dive into cracking the Google not provided keyword data so you can enable better SEO performance reporting and find out what’s working and what to improve on.
In yesterday’s post I presented 6 possible solutions on how to get rid of referral spam from Google Analytics (GA) as discussed at the Google Partners Masterclass 2015 event. Although there is no foolproof solution for this problem implementing those will help you report on cleaner and more accurate GA data. Today we’ll talk about Google’s latest enhancement to Dynamic Search Ads (DSA) that can help you reach your customers better with more targeted ads focus on the campaigns that are most important by automating the ones you don’t have enough time for and overall optimize and improve on your paid campaign workflows especially in the set-up phase.
Yesterday’s article was about Remarketing Lists for Search Ads, powered by Google Analytics, making it possible for you to target your search ads based on your customer’s past activity on your site, create deeper segmented audiences, customize your messages according to your user segments and save you the marketing budget for users you don’t want to re-attract. Today, we’ll talk about what everybody hates – Referral Spam and how to get rid of it!
Question…
Are your Google Analytics reports getting jammed up with bogus data from nasty referral spammers? Don’t worry. You’re not alone!
Yesterday’s post was about the two data feed enhancements to the Google Merchant Center which improves efficiency for large retailers when it comes to data feed updates and uploading. It helps medium size and smaller retailers to quickly get started with shopping ads. For the fourth post of the Google Partners Masterclass 2015 series, we’ll talk about how you can use audiences in Google Analytics (GA) to reach your customers in Google Search, with no tagging changes needed.
To give you a recap of last week’s posts on the Google Partners Masterclass 2015 series, the first article covered Google’s concept of Micro-Moments and how we can leverage the series of small contextual moments of our customers to better understand and engage them. The second article presented key points raised by David Booth, the main speaker, on using data in a way that provides the most value for customers. For the third and succeeding articles of the series, we will be discussing the Google Analytics and AdWords updates presented at the event.
Yesterday, in the first post of the series, we covered how Google’s concept of Micro-Moments can give you deeper insight into developing marketing strategies that engage with your customers across a series of contextual small moments. Today, for the second part of the series Google Partners Masterclass 2015 Insights, I’ll share with you great points raised by David Booth on using data to create and provide value to customers.
Last 7th of August, together with the team at FIRST, I attended the Google Partners Masterclass held at the ANZ Viaduct Centre in Auckland, an impressive digital marketing event that brought together smart digital professionals under one roof for a full day of insightful sharing.
Organized for digital marketers and advertisers from Google partner agencies and freelancers, the topics focused on understanding customers and using data and context to deliver the best experience.