The First 48 Hours Are Critical
Sourced from Email Marketing
That’s when the vast majority (80%) of those who would open your email newsletter will actually open it, according to the results of our recent study. What’s more, 95% of people who read your message do so within six days of your mailing.
Managing the Firehose of Real-Time Information
Sourced from Search
DayRSS feeds, search alerts and other information monitoring technologies are great, but often end up providing too much of a good thing. PubSub is a “matching engine” that offers a promising new way to keep up to date while alleviating information overload.
About Google Desktop Search
Sourced from Google
Search your own computer
Google Desktop Search is how our brains would work if we had photographic memories. It’s a desktop search application that provides full text search over your email, computer files, chats, and the web pages you’ve viewed. By making your computer searchable, Google Desktop Search puts your information easily within your reach and frees you from having to manually organize your files, emails, and bookmarks.
Google Picks Gates’ Brains – Possibly Launching A Web Browser?
Sourced from The New York Post
Google, US$1.67 billion richer from its August initial public offering, is spending its money poaching the brightest minds from arch-rival Microsoft and other tech giants. Based on the half-dozen hires in recent weeks, Google appears to be planning to launch its own Web browser and other software products to challenge Microsoft.
Collateral Damage: “Banners, a weapon that misses its target 99.75% of the time”
Written by Jon Ostler – founder of First Rate
Would you use a weapon that fails to hits its target 99.75% of the time? If you are using banner ads to generate traffic then this is exactly what you are doing. The average click trough rate for banners tracked by DoubleClick is now <0.25% so you will get only 2.5 clicks for every 1,000 banners displayed (CPM).
This article is not an attack on the use of banner ads, but rather a review of the good, the bad, and the ugly methods being used by online advertisers in an attempt to generate traffic from banners (or blood from a stone).
10 Ways Forward – Cover Story
Losing market share at the speed of light? Here’s Jon Ostler’s 10-step revival plan.
Your online traffic is climbing, your leads or sales have been increasing month by month but you’re still way off the number-one Hitwise position and your competitors are catching up fast.