Google Monster Spreads Web As Rivals Struggle For Breath
Sourced From The NZ Herald
Who knew advertising would be one of the internet’s cash cows? Sergey Brin and Larry Page did.
The co-founders of Google, the undisputed Godzilla of internet search companies, didn’t have a crystal ball. Like any successful entrepreneurs, they had a novel idea.
Worthless Shady Criminals: A Defense Of SEO
Sourced from SearchDay
Worthless. Shady. Criminals. That’s how we’re being described. Those characterizing search engine optimization this way are unfairly defining an entire industry, often ignorant of SEO issues, definitely stereotyping and shortsighted in not realizing the value SEO offers to every site.
How to Run an Aggressive Affiliate Program While Protecting Your Brand: Oakley Reveals 5 Tactics
If you’re a typical eretailer, affiliate-driven customers make up to 20% of your revenues. The problem is, many affiliates don’t care about your brand. They’re solely driven by the size of their commission checks.
Which can lead to campaigns running the gamut from great to slightly cheesy and amateurish to downright dishonest. How can you keep your logo and your brand name safe (not to mention avoiding insane search engine arbitrage)?
Google Service Compiles Users’ Search History
Sourced from ComputerWorld
Users who routinely can’t find websites they previously located using Google’s search engine are getting some help from the company.
To assist users in looking for previously found, but now misplaced, website links, Google is introducing a new service that logs users’ search queries on www.google.com and the results they click on.
Google Desktop Search Moves Out of Beta
Sourced from Search Day
Google has formally launched its desktop search application, after a comparatively short beta test period of just five months.
Version 1.0 of the desktop search application adds a number of new formats to the list of file types searched and addresses many of the privacy and security concerns raised after the release of the initial beta version last October.
Newer, Fresher Google Hacks
Sourced from SearchDay
One of the best books about Google has just been updated with new content and useful tools that make it even easier to exploit the full power of the popular search engine.