Search marketing and search engine optimisation are new concepts for most New Zealanders.
But for Jon Ostler, one of the founders and technical director of Auckland internet marketing company First Rate, they are big business.
Google has put street-level maps of all of New Zealand online, launching the local version of its popular advertising-based mapping service far earlier than some domestic competitors had anticipated.
During 2005 we encountered a lot of demand from advertisers, publishers and agencies for new ways to place, run and pay for online advertising campaigns. There was a lot of interest in “cost per click” (CPC), “cost per lead” (CPA) and “cost per sale” (CPS) models.
This demand has been stimulated by overseas trends that now sees these forms of ad payment set to out strip the more traditional CPM rate card. Of course much of the CPC market is being driven by Google, Yahoo and MSN Search.
Sourced From SearchDay
By Chris Sherman
Continuing its efforts to tap into personal and collective knowledge in search, Yahoo has enhanced its shopping service with a number of useful features, debuting what it calls the “shoposphere.”
Yahoo Shopping’s shoposphere is a new form of social commerce where the Yahoo user community can get involved in commerce without having to worry about any infrastructure.
Search engine use shoots up in the past year and edges towards email as the primary internet application.
Search engines have become an increasingly important part of the online experience of American internet users. The most recent findings from Pew Internet & American Life tracking surveys and consumer behavior trends from the comScore Media Metrix consumer panel show that about 60 million American adults are using search engines on a typical day.
Sourced From CNN
November 9, 2005
The chairman of Microsoft is predicting a “sea change” for his industry and is urging his managers to act decisively to stay ahead of the competition, according to a leaked company e-mail.