Google introduces Gadget Ads
First Rate has become a Google Gadget Ad developer to pioneer the development of gadget ads in New Zealand. First Rate is a direct response, online marketing agency that provides online strategy, search engine marketing (SEM), search engine optimisation (SEO), email marketing and performance-based online advertising and tracking services direct to a range of clients across Australasia, including ING, Yellow Pages, APN, Rabo Plus and Roses Only. First Rate has offices in Auckland and Sydney.
Email Advertising
What Is Email Advertising?
Email advertising is when you place an ad in an email sent to a list owned by another site. For example an advertorial in a site’s regular newsletter. There are also permission lists where subscribers have given permission to receive emails from companies offering specific products or services.
Ads have traditionally been text editorials but with the adoption of HTML email clients’ banners and forms can now be supported in email advertising.
Email Marketing – Further Information
Email Marketing Industry Statistics
The click through rates and conversion rates are highly dependent on the personalised and tailored nature of the email communication. Jungle.com report that where past purchase history is used to target emails, clicks go up from 3% to 5.5%. They also report that these responders are 83% more likely to buy than responders from an untargeted registration list. Click rates to e-mails targeted using browsing history increased from 3% to 30% and conversion increased from 3% to 7.5% – a cumulative increase of 2,500%.
Email Marketing
Improve your sales and build stronger relationships with your prospects and customers with a strategic email marketing campaign. Make your life easier with an HTML editor, scheduling, bounce handling, and subscription management or outsource your email campaigns to First Rate’s marketing experts.
What Is Email Marketing?
Email Marketing is the process of sending email newsletters, alerts or other messages to an “in house” list of recipients or in response to a form or email contact where permission has been given to receive email from you.
YahooXtra gets its way
Sourced from stuff.co.nz
By TOM PULLAR-STRECKER – The Dominion Post | Monday, 26 February 2007
A 17 year-old Ponsonby youth who caught internet giants Xtra and Yahoo flat-footed last year by beating them to register the website address yahooxtra.co.nz won’t say whether he was paid off or arm-wrestled into relinquishing the web address.
William Maxwell-Steele, who turned 18 last month, registered the web address in the name of a company set up on his behalf by his mother, but has since handed over ownership of the site to Yahoo.