Sourced from nzherald.co.nz
News Corp’s MySpace said today it has sued an email marketing executive for an unspecified amount of damages, saying he and his company were behind millions of junk email, or spam, messages sent to its customers’ accounts.
Acquiring and Retaining the Profitable Online Shopper
June 20 – 21, 2005 · Dockside, Sydney, NSWFirst Rate have secured a considerable discount for NZ residents travelling to this conference. See below to take advantage of this discount…
Sourced from Email Marketing
That’s when the vast majority (80%) of those who would open your email newsletter will actually open it, according to the results of our recent study. What’s more, 95% of people who read your message do so within six days of your mailing.
Losing market share at the speed of light? Here’s Jon Ostler’s 10-step revival plan.
Your online traffic is climbing, your leads or sales have been increasing month by month but you’re still way off the number-one Hitwise position and your competitors are catching up fast.
Jon Ostler, technical director for First Rate, an Auckland based search engine marketing specialist knows all about generating business through the web. His team works with clients to maximise the performance on online marketing campaigns – campaigns that can often be up and running and returning measurable sales in a matter of hours.
As the media space becomes more complex the ability for advertisers to track consumer behaviour keeps on growing.
Auckland-based internet marketing company First Rate has developed the latest new tool for advertisers that might actually provide some useful information.
The company is set to launch Media Tracker, which it says will enable clients to gain a clearer picture of their return on investment by answering two basic questions: where did internet traffic come from and what action resulted from it?