Even though the subject line is a small part of an email, it is the first impression you have on your recipients. If the email subject line doesn’t catch their attention, you won’t go any further.
Auckland-based, online marketing agency First Rate has entrenched its status as one of New Zealand’s fastest-growing companies with its winning of the fastest growing Media, Advertising and Communications category in the 2007 Deloitte/Unlimited Fast 50 Index, published today.
First Rate has recorded spectacular revenue growth over the last two financial years of 304%, and was ranked in 21st place in the latest Fast 50 Index.
First Rate becomes New Zealand’s first Google Qualified Company. First Rate is an online marketing agency that provides online strategy, search engine marketing (SEM), search engine optimisation (SEO), email marketing and performance-based online advertising and tracking services direct to a range of clients across Australasia. First Rate has offices in Auckland and Sydney.
First Rate has become a Google Gadget Ad developer to pioneer the development of gadget ads in New Zealand. First Rate is a direct response, online marketing agency that provides online strategy, search engine marketing (SEM), search engine optimisation (SEO), email marketing and performance-based online advertising and tracking services direct to a range of clients across Australasia, including ING, Yellow Pages, APN, Rabo Plus and Roses Only. First Rate has offices in Auckland and Sydney.
Email Marketing Industry Statistics
The click through rates and conversion rates are highly dependent on the personalised and tailored nature of the email communication. Jungle.com report that where past purchase history is used to target emails, clicks go up from 3% to 5.5%. They also report that these responders are 83% more likely to buy than responders from an untargeted registration list. Click rates to e-mails targeted using browsing history increased from 3% to 30% and conversion increased from 3% to 7.5% – a cumulative increase of 2,500%.
Improve your sales and build stronger relationships with your prospects and customers with a strategic email marketing campaign. Make your life easier with an HTML editor, scheduling, bounce handling, and subscription management or outsource your email campaigns to First Rate’s marketing experts.
What Is Email Marketing?
Email Marketing is the process of sending email newsletters, alerts or other messages to an “in house” list of recipients or in response to a form or email contact where permission has been given to receive email from you.