Humanise and Optimise Your Ecommerce Site with Online Personalisation – 5 Tips To Get You Started
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Online personalisation is the new face of digital marketing. It goes beyond welcoming back a returning customer to the site or listing recommended products based on their previous online purchases. It’s about leveraging analytics data and customer insights to deliver targeted content and adaptive online experiences that compel your customers to take the actions you want them to take.
7 Creative Content Marketing Ideas To Boost Your Ecommerce Site Conversions
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It’s not enough to think of online retail sites as simply online catalogues anymore. More and more brands are moving towards adopting an experience-driven ecommerce site that will help increase conversions and build a stronger brand engagement.
With increasing customer expectations, constantly evolving devices and ever-changing markets, there is an urgent need for brands to offer differentiated online experiences that offer value beyond the product itself. This is where content marketing comes in.
Google Partners Masterclass 2015 Insights Part 3: Google Merchant Center Feed Updates For Large and Small Retailers
To give you a recap of last week’s posts on the Google Partners Masterclass 2015 series, the first article covered Google’s concept of Micro-Moments and how we can leverage the series of small contextual moments of our customers to better understand and engage them. The second article presented key points raised by David Booth, the main speaker, on using data in a way that provides the most value for customers. For the third and succeeding articles of the series, we will be discussing the Google Analytics and AdWords updates presented at the event.
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