direct response Archives

In Search Engine Marketing (PPC), Search Engine Optimisation (SEO)

Christmas Online Marketing Count Down!

Christmas is a boom time for retailers and not even the dim economic outlook will be able to hold back the hoards of shoppers as the Christmas deadline approaches. So you may ask, where does the internet fit into a retailers marketing strategy?

As we know, people use the internet to research goods before finally buying online or in many cases offline. So when is the best time to start and ramp up your online marketing activities?

As we can see from Google Search Insights the serious demand starts to pick up in October and accelerates right up until two weeks before Christmas where it levels off before coming to an abrupt stop as you would expect. This means that November often has the highest overall traffic volume for Christmas gifts.

In General

First Rate – Category winner and a fast 50 company for second consecutive year

Auckland-based, online marketing agency First Rate has entrenched its status as one of New Zealand’s fastest-growing companies with its winning of the fastest growing Media, Advertising and Communications category in the 2007 Deloitte/Unlimited Fast 50 Index, published today.

First Rate has recorded spectacular revenue growth over the last two financial years of 304%, and was ranked in 21st place in the latest Fast 50 Index.

In General

Significant growth continues

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In Performance Media

Paying for Action

Alastair Thompson talks to Jon Ostler of “The Performance Network”

The online advertising industry continues to mature with the launch of NZ’s first “performance-based” advertising network. The Performance Network (TPN), soft-launched in March this year by First Rate founder Jon Ostler, was, he says, “in response to demands by advertisers and publishers for new advertising options”.

In Performance Media

Google introduces Gadget Ads

First Rate has become a Google Gadget Ad developer to pioneer the development of gadget ads in New Zealand. First Rate is a direct response, online marketing agency that provides online strategy, search engine marketing (SEM), search engine optimisation (SEO), email marketing and performance-based online advertising and tracking services direct to a range of clients across Australasia, including ING, Yellow Pages, APN, Rabo Plus and Roses Only. First Rate has offices in Auckland and Sydney.

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In General

New Sales and Marketing Manager (AU) – Tom Skotidas

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In General

What If Everyone Was a Blogger?

THE NEW YORK TIMES CAUGHT my eye last week with its short August 5 editorial, “Measuring the Blogosphere.” Pegged to Technorati’s recent “State of the Blogosphere” report – which said 80,000 new blogs are created every day, with some 14.2 million in existence already — the editorial essentially conceded the arrival of blogging.

In Search Engine Marketing (PPC)

Why Consumers Click Paid Search Ads

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In General

Direct Response Versus Awareness Advertising: Which Way Should You Go?

Sourced from MarketingProfs.com

Traditional advertising seeks to create positive awareness of a product in enough minds so that your target market will eventually reach for your brand. Direct response advertising improves on that.

Traditional campaigns have had their share of overnight successes – Volkswagen’s “Think Small,” Avis’s “We Try Harder,” Benson & Hedges’s “Oh the Disadvantages.” But, more often, it takes years for an awareness campaign to take hold. Viewers weren’t too sure about Dave Thomas of Wendy’s at first. But they embraced him over time.

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