Why analysing human behaviour trumps analysing ‘session’ behaviour
Digital Marketers and Consultants tend to rely heavily on data to shape decisions, strategy and marketing budgets. A lot of time is invested in analysing, interpreting and providing insights or developing hypotheses to improve performance. Consistently sifting through Google Analytics data and dashboards, Crazy Egg reports, Formisimo, excel sheets, pivot tables, and on and on………
The Missing Piece To Your Digital Strategy Is Your Customer
The customer experience component of any brand simply cannot be ignored. Gone were the days wherein online marketing was relatively straightforward where you simply had a good enough website and a basic email marketing strategy in place to survive in the marketplace.
Google Partners Masterclass 2015 Insights Part 3: Google Merchant Center Feed Updates For Large and Small Retailers
To give you a recap of last week’s posts on the Google Partners Masterclass 2015 series, the first article covered Google’s concept of Micro-Moments and how we can leverage the series of small contextual moments of our customers to better understand and engage them. The second article presented key points raised by David Booth, the main speaker, on using data in a way that provides the most value for customers. For the third and succeeding articles of the series, we will be discussing the Google Analytics and AdWords updates presented at the event.
Google Partners Masterclass 2015 Insights Part 2: Customer Focused and Data Driven Marketing
Yesterday, in the first post of the series, we covered how Google’s concept of Micro-Moments can give you deeper insight into developing marketing strategies that engage with your customers across a series of contextual small moments. Today, for the second part of the series Google Partners Masterclass 2015 Insights, I’ll share with you great points raised by David Booth on using data to create and provide value to customers.
Google Partners Masterclass 2015 Insights Part 1: Winning Google Micro Moments
Last 7th of August, together with the team at FIRST, I attended the Google Partners Masterclass held at the ANZ Viaduct Centre in Auckland, an impressive digital marketing event that brought together smart digital professionals under one roof for a full day of insightful sharing.
Organized for digital marketers and advertisers from Google partner agencies and freelancers, the topics focused on understanding customers and using data and context to deliver the best experience.