Turning Data Into Actionable Insights: Going Beyond The Data

Data is of no value unless it is analysed and turned into actionable insights

There is no reason why any website shouldn’t have a web analytics tool installed – especially since a tool like Google Analytics is available free of charge. The data that it can provide is plentiful – almost exhaustive – and can give you amazing information such as visits, bounce rates and other metrics which can give you a good indication of what’s happening when users come to your site

But in looking at all this data, it is important to ask yourself –

What should I do in turning this data into something that will impact my business’ bottom line?

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