CPC Archives | Page 2 of 2

First Rate launch “The Performance Network” for Publishers & Advertisers

During 2005 we encountered a lot of demand from advertisers, publishers and agencies for new ways to place, run and pay for online advertising campaigns. There was a lot of interest in “cost per click” (CPC), “cost per lead” (CPA) and “cost per sale” (CPS) models.

This demand has been stimulated by overseas trends that now sees these forms of ad payment set to out strip the more traditional CPM rate card. Of course much of the CPC market is being driven by Google, Yahoo and MSN Search.

In Performance Media

The Performance Network

In Search Engine Marketing (PPC), Search Engine Optimisation (SEO)

Search Goes Vertical

Written by Jon Ostler, founder of First Rate
as published in SearchInsider (November)

We are all familiar with Google Images, Groups & News but does the recent acceleration in vertical search options and direct XML feeds to Google signify a significant change in the direction for search?

Google was always about the single box that you could use to find anything on the Internet. Is the path towards increased relevancy leading to a segmented search tool that has specific options for each vertical? If so where will it stop and what does it mean for business and publishers online?

In Search Engine Marketing (PPC)

Click Fraud: A Legal Look

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In Performance Media, Search Engine Marketing (PPC)

Search Engine Advertising (SEA)

“During the first half of 2003 paid search grew by 300% while the rest of online ad spend dropped by 14%.”

What Is Search Engine Advertising?

Search Engine Advertising is the placement of small text advertisements on search engines. Google Adwords and Overture Search are the two most well known players.

Why Use Search Engine Advertising?

Search Engine Advertising improves your return on investment from online advertising by only displaying your ads to people who are actively looking for your product or service. The placement and creative is triggered by the search phrase the user enters into the search engine and as a result, costs are low and click through and conversion rates are very high.

In Search Engine Marketing (PPC), Search Engine Optimisation (SEO)

Search Around The World

The following article has been published by icrossing, the premier US search engine marketing company, and features input from First Rate’s Jon Ostler. The article is part two in a series looking at regional search engines around the world.

THIS WEEK’S PANEL IS FLUENT with both ‘so suo en gin xuan quan’ and search engine marketing. Last week, we heard what excites and frustrates search engine marketers in Europe. Now we turn to experts from the Asia-Pacific.