Your SEM Competitive Advantage
So what does it take to win the SEM war against your competition? Extensive keywords lists? Award winning creative? Clairvoyant bid management system?
Keyword lists, creative and bidding technology are all fairly well understood and relatively easy to deploy. So, if this is the case, what is to stop your SEM strategy deteriorating into a bidding war against your competitors where the choice is to either buy traffic at a level that is not profitable or have your ad pushed down into obscurity?
Search Engine Bootcamp
Thursday July 3
SEARCH ENGINE BOOTCAMP – AUCKLAND
9:35 Fundamentals of Paid Search, Jon Ostler – First Rate
Jon Ostler and Dave Underwood will be speaking at the Search Engine Bootcamp, a one-day Search Engine Marketing seminar, designed to maximise knowledge on a wide range of search engine marketing techniques, ranging from how to build a search engine friendly website to understanding what options are available for pay per click search advertising.
Paying for Action
Alastair Thompson talks to Jon Ostler of “The Performance Network”
The online advertising industry continues to mature with the launch of NZ’s first “performance-based” advertising network. The Performance Network (TPN), soft-launched in March this year by First Rate founder Jon Ostler, was, he says, “in response to demands by advertisers and publishers for new advertising options”.
Search Engine Advertising – Further Information
Search Engine Advertising is the placement of small text advertisements on search engines. Google Adwords and Overture Pay-for-Performance Search are the two most well known players. On Google the text ads appear at the top of the results and on the right hand side under the heading ‘Sponsored Links’. Overture syndicates its ads to other search engines like Yahoo where they appear at the top of the page and are under the heading ‘Sponsor Results’.