Google Analytics is one of the most powerful tools available that can monitor and analyse traffic on your website. Here is a list of five things you should know about Google Analytics. ...
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So what does it take to win the SEM war against your competition? Extensive keywords lists? Award winning creative? Clairvoyant bid management system?
Keyword lists, creative and bidding technology are all fairly well understood and relatively easy to deploy. So, if this is the case, what is to stop your SEM strategy deteriorating into a bidding war against your competitors where the choice is to either buy traffic at a level that is not profitable or have your ad pushed down into obscurity?
Yahoo! Search Marketing is rolling out a new feature that we think will help enhance the quality, potentially reduce the cost and increase the value of traffic to you, our advertisers. It’s called quality-based pricing, and it measures the quality of traffic coming from our distribution partners—that is, the web publishers large and small that display your ads.
What Is Search Engine Optimisation?
Search engine optimisation is the technical process to make your website content and purpose as apparent as possible to search engines. Search engines attempt to present users with the most relevant websites and website pages possible for any search that a user enters. So the search engine optimisation process is about ensuring your site ranks highly for relevant and popular search phrases.
How does a search engine know that your site is important?
The web is based on the interconnection of websites via hyperlinks. After search engines, links from other sites are the most popular method of finding new websites. Not only do people use these links to visit new websites but search engines use the number and quality of these links to determine the “online reputation” of a site and then ranks them accordingly.
What Is Email Advertising?
Email advertising is when you place an ad in an email sent to a list owned by another site. For example an advertorial in a site’s regular newsletter. There are also permission lists where subscribers have given permission to receive emails from companies offering specific products or services.
Ads have traditionally been text editorials but with the adoption of HTML email clients’ banners and forms can now be supported in email advertising.
Online, banner ads are the closest thing to offline advertising as they contain a high degree of creative and reach a large audience. Mainly for this reason they have dominated online advertising budgets over the past few years. However they are far more powerful than offline advertising as they can be interactive and be placed in real time allowing rapid A/B testing. Unfortunately due to their cost and consumer behavior online they can produce poor ROI if used inappropriately.
Email Marketing Industry Statistics
The click through rates and conversion rates are highly dependent on the personalised and tailored nature of the email communication. Jungle.com report that where past purchase history is used to target emails, clicks go up from 3% to 5.5%. They also report that these responders are 83% more likely to buy than responders from an untargeted registration list. Click rates to e-mails targeted using browsing history increased from 3% to 30% and conversion increased from 3% to 7.5% – a cumulative increase of 2,500%.