43.4% Increase In Online Enquiries – House of Travel Reaps Rewards of A/B Testing
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House of Travel has been helping Kiwis see the world for almost 30 years and is one of New Zealand’s most successful providers of travel experiences. House of Travel is also a leader in travel technology, offering an award winning website allowing users to compare and book airline flights and holidays in an instant and now offers the HOT travel app which gives you access to all your travel requirements, wherever and whenever you need.
With the primary objectives of improving user experience, identifying and eliminating friction points and increasing revenue, House of Travel partnered with FIRST to initiate a program of work, looking:
- to encourage more site visitors to book with House of Travel over competing brands and;
- to minimise any unnecessary drop off points
House of Travel Increased Interaction on ‘Enquiry’ Triggers 43.3% By Adding This One Thing
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The A/B test implemented by FIRST resulted to:
- 43% increase in the number of people clicking on one of the ‘Enquire Now’ buttons (primary goal) and moving down the page to the actual enquiry form
- 7.2% increase in the number of clicks on the enquiry form ‘submit’ button
Homeware Online Retail Industry Report – CRO 2015
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Which homeware online retailers are optimising their online conversions?
Find out which homeware online retailers are taking the lead in having the core conversion elements in their homepages and category pages to maximise online conversions.
Men’s Fashion Online Retail Industry Report – CRO 2015
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The homepages and category pages are the gateways that lead to increased conversions and revenue for any eCommerce business. Optimised pages play a significant role in moving customers along the buyer’s journey and assisting online purchases. Thus, there is a need for investing time and effort into making your homepages and category pages more appealing and persuasive to your target customers.
So, where do you begin?