Social Media Monitoring Software From Q Ltd
Bad news stories are always bad news for the company in question. However the explosion of Web 2.0 user generated content on the internet has added a whole new dimension and it’s causing headaches for PR companies and corporate communication departments. The fragmented nature and speed of these communities often means that negative and potentially damaging comments or discussions go undetected by the company unless they reach the mainstream press.
Microsoft Launches New Search Index & Algorithms
As expected early last week, Microsoft announced the “New Live Search”. Todd, Oilman, posted live coverage, as did Vanessa Fox at Search Engine Land of the Searchification event at Microsoft.
AdWords moves landing page quality goalposts
Certain types of websites are unlikely to be able to achieve high scores for the quality of their landing pages after Google recently announced some AdWords changes.by Helen Leggatt
Google puts everywhere in NZ on map
By REUBEN SCHWARZ, 29 May 2006
Sourced From Stuff.co.nz
Google has put street-level maps of all of New Zealand online, launching the local version of its popular advertising-based mapping service far earlier than some domestic competitors had anticipated.
Adwords landing page quality update
Sourced from adwords.blogspot.com
Posted by Blake, Inside AdWords crew
Landing page quality update
Yesterday, we sat down with Andrew C., a product marketing manager, who gave us a heads-up regarding an upcoming AdWords ‘landing page quality’ change. This change to the algorithm will affect a small number of advertisers — while having a positive impact on the quality of ads that our users see. Here’s a little background, and a look at what’s coming up:
RSS Still Not Widely Adopted
Sourced From SearchDay
By Chris Sherman
New research from Yahoo and Ipsos suggests that although blogs and feeds are trendy among the technorati, awareness of RSS remains quite low among most U.S. based internet users.
The study found that only 12% of all users were aware of RSS, and just 4% had knowingly used the technology for reading feeds from blogs, news sources and other regularly updated content sources on the web (if you’re unfamiliar with RSS, see the SearchDay series, What is RSS, and Why Should You Care?).
Search Goes Vertical
Written by Jon Ostler, founder of First Rate
as published in SearchInsider (November)
We are all familiar with Google Images, Groups & News but does the recent acceleration in vertical search options and direct XML feeds to Google signify a significant change in the direction for search?
Google was always about the single box that you could use to find anything on the Internet. Is the path towards increased relevancy leading to a segmented search tool that has specific options for each vertical? If so where will it stop and what does it mean for business and publishers online?