Sourced from SearchDay
Worthless. Shady. Criminals. That’s how we’re being described. Those characterizing search engine optimization this way are unfairly defining an entire industry, often ignorant of SEO issues, definitely stereotyping and shortsighted in not realizing the value SEO offers to every site.
Sourced From SearchDay
Say goodbye to bookmarks: Google has rolled out a seriously cool search history feature that automatically keeps track of all of your web searches and every page that you view from search results.
You’ve optimised your web pages to be search engine friendly, and they’re ranking well in search result pages, but so what—if users don’t actually do what you’d like them to do once they arrive at your web site.
The above study found that users looked mostly at the top part of a search result page, with results lower down on the list getting little to no attention. These results were significant, because they reiterated the importance of organic search engine optimisation to make sure that your web site has a fair chance of being found by Google users.
“During the first half of 2003 paid search grew by 300% while the rest of online ad spend dropped by 14%.”
What Is Search Engine Advertising?
Search Engine Advertising is the placement of small text advertisements on search engines. Google Adwords and Overture Search are the two most well known players.
Why Use Search Engine Advertising?
Search Engine Advertising improves your return on investment from online advertising by only displaying your ads to people who are actively looking for your product or service. The placement and creative is triggered by the search phrase the user enters into the search engine and as a result, costs are low and click through and conversion rates are very high.
The following article has been published by icrossing, the premier US search engine marketing company, and features input from First Rate’s Jon Ostler. The article is part two in a series looking at regional search engines around the world.
THIS WEEK’S PANEL IS FLUENT with both ‘so suo en gin xuan quan’ and search engine marketing. Last week, we heard what excites and frustrates search engine marketers in Europe. Now we turn to experts from the Asia-Pacific.
Sourced from Search
DayRSS feeds, search alerts and other information monitoring technologies are great, but often end up providing too much of a good thing. PubSub is a “matching engine” that offers a promising new way to keep up to date while alleviating information overload.
Sourced from SearchDay
After months of speculation and two “preview” releases, Microsoft has taken the wraps off of its new MSN search engine, the first major competitor to join the big leagues of web search in nearly a year.
The new engine, available at beta.search.msn.com is an algorithmic search engine built from scratch by Microsoft engineers. “This is our new engine that we’ve built from the ground up,” said Justin Osmer, product manager for MSN Search. Released in beta form, it’s expected to replace Yahoo search results still in place at MSN sometime later this year or early next year.
Sourced from Search Engine Watch
Vivisimo has launched Clusty, a meta search engine with an impressive array of tools that helps you quickly find relevant results from a variety of information sources.
Clusty is an elegant new search tool that takes underground favourite Vivisimo to a new level. In addition to presenting both standard web search results and Vivisimo’s dynamic clusters that automatically categorize results, Clusty draws on several new sources of information.
A new tool from search craftsman Michael Fagan uncovers a hidden wealth of information about virtually any web page.
URLInfo’s deceptively simple tabbed interface actually provides links to more than 85 tools. To use it, type a URL into the form on the page, and then click one of the ten tabs at the top of the page. These tabs describe functions: General, links, similar, cache, search, blogs/feeds, translate, track, develop and misc. Under each tab is a set of links related to its general function.
There are now a huge number of internet explorer toolbars that can be downloaded from the web. They integrate with your browser offering additional functionality including popup blockers and instant search. We have reviewed a number of the most popular ones as each has its own “cool” features.