THE NEW YORK TIMES CAUGHT my eye last week with its short August 5 editorial, “Measuring the Blogosphere.” Pegged to Technorati’s recent “State of the Blogosphere” report – which said 80,000 new blogs are created every day, with some 14.2 million in existence already — the editorial essentially conceded the arrival of blogging.
Sourced From SearchDay
Savvy search marketers are taking advantage of an increasingly popular technology to attract traffic: RSS feeds that get picked up virtually instantaneously as they are published by specialised webfeed search engines.
A special report from the Search Engine Strategies 2005 Conference, February 28 – March 3, 2005, New York, NY.
Sourced From SearchDay
Google has unveiled a new service that allows people to consolidate various Google features they use, ranging from web search to email, into a personalised home page.
The new personalised home page service will no doubt make many people scream “Portal!” That’s because despite the name, it is essentially a “My Google” feature, similar to the My Yahoo, My MSN and other My Whatever pages that portals created so their users could access the many features they offer.
Are you designing web sites that are accessible to disabled users? If not, you’re overlooking a powerful market segment of millions of searchers and potential buyers.
Many search marketers meet the prospect of being forced to design accessible web sites with cries of unfairness or indifference. But this is a shortsighted view. Assistive technology is increasingly used to help the more than 1.3 million legally blind Americans and 10 million visually impaired users successfully navigate the web.
Sourced From eMarketerOnline ads are winning more ad spending dollars, according to a new report from Forrester Research.
On the heels of last week’s IAB 2004 online advertising numbers, which showed that US online advertising grew 32.5% in 2004, followed by eMarketer’s prediction that online advertising will rise by nearly 34% in 2005 to about US$13 billion, Forrester upped the ante, estimating that total US online advertising and marketing spending this year will reach US$14.7 billion.
Sourced from eMarketer
Long gone are the days when Web sites crashed and online retailers burned through investors’ money. Today, Internet retailers offer a stable shopping environment, and many are showing a healthy profit margin. At the same time Internet users are becoming more sophisticated in utilizing multiple shopping channels to research and buy products.
Sourced from SearchDay
Aware is a desktop search application that learns from context, automatically fine-tuning your search results and providing controls that allow you to influence the importance of your search terms.
Aware joins the class of “research manager” programs that we’ve written about, such as Onfolio, Nextaris and others. These tools go beyond search by providing a suite of tools that let you manipulate search results in interesting ways not possible with search engines.