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First Digital / Posts tagged "blog" (Page 4)
In Email Marketing

Outlook 2007 change sends HTML email back to the future, for better and worse

Sourced from arstechnica.com

By Jeremy Reimer | Published: January 15, 2007 – 10:53AM CT

A major change to the way Outlook 2007 renders email has created quite a stir online, and Microsoft’s plans have largely been met with derision and critique.

The change, which is explained in detail on Microsoft’s site, involved decoupling Outlook 2007 from Internet Explorer’s HTML rendering engine. Instead, Outlook will use Word 2007’s HTML viewer, which is an incomplete rendering engine missing a few features previously supported by the IE engine. The end result is that e-mails that use certain advanced HTML and CSS features will be somewhat degraded in appearance in Outlook 2007, yet they will look fine in earlier versions of Outlook. One benefit is that this will make Outlook email more secure by making it impossible to hook potential IE exploits via email. Dud, or stud?

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In Search Engine Marketing (PPC), Search Engine Optimisation (SEO)

Google Launches Custom Search Engine Service

Sourced from searchenginewatch.com

By Chris Sherman, Executive Editor
Want your own Google-flavored specialized search engine for your web site or blog? With Google’s new Custom Search Engine service, it takes just minutes to set up your own unique search engine.

Google is joining Yahoo, Eurekster and many others in offering a customized search platform that makes it easy for anyone to offer a highly tailored search engine. Several weeks ago, SEW correspondent Phil Bradley wrote about customized search offerings from Rollyo, PSI, Yahoo and in Your Search, Your Way (part one and part two).

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In General

Is New Zealand’s Online Advertising On Target?

Sourced from nzonlinemedia.blog.co.nz

The NZ Online Ad Market – just how big is it?

Access to the Internet in New Zealand ranks among the highest in the OECD with 80% of the population accessing the Internet and over 60% using it regularly1. A recent study commissioned by the Internet Bureau through Roy Morgan, reports that “NZ agencies say they are already allocating an average of 8% of their media budgets to online, and intend to allocate an average of 12% to online in 2006- 2007. That’s a far cry from being the ‘online laggards’ that agencies have sometimes been painted as being.”

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In Search Engine Marketing (PPC)

Analyzing the Google AdWords Landing Page Algorithm

Sourced From searchenginewatch.com

By Jennifer Slegg

Google’s pricing for AdWords includes a component that looks at the content of landing pages, and a recent change that has caused price increases is proving controversial in the search marketing community.

The landing page algorithm by Google AdWords has caused quite a bit of controversy amongst advertisers since it first arrived in advertiser’s AdWords accounts in December 2005. Since it launched, Google updated the landing page algorithm again in May 2006, often referred to as the April bid hike. However the latest July 10th update by Google has created quite a stir in the forums and the blogosphere for many reasons, particularly how it could impact advertisers making money through click arbitrage.

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In Search Engine Marketing (PPC)

Adwords landing page quality update

Sourced from adwords.blogspot.com
Posted by Blake, Inside AdWords crew

Landing page quality update
Yesterday, we sat down with Andrew C., a product marketing manager, who gave us a heads-up regarding an upcoming AdWords ‘landing page quality’ change. This change to the algorithm will affect a small number of advertisers — while having a positive impact on the quality of ads that our users see. Here’s a little background, and a look at what’s coming up:

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