Christmas Online Marketing Count Down!
Christmas is a boom time for retailers and not even the dim economic outlook will be able to hold back the hoards of shoppers as the Christmas deadline approaches. So you may ask, where does the internet fit into a retailers marketing strategy?
As we know, people use the internet to research goods before finally buying online or in many cases offline. So when is the best time to start and ramp up your online marketing activities?
As we can see from Google Search Insights the serious demand starts to pick up in October and accelerates right up until two weeks before Christmas where it levels off before coming to an abrupt stop as you would expect. This means that November often has the highest overall traffic volume for Christmas gifts.
Social Media Monitoring Software From Q Ltd
Bad news stories are always bad news for the company in question. However the explosion of Web 2.0 user generated content on the internet has added a whole new dimension and it’s causing headaches for PR companies and corporate communication departments. The fragmented nature and speed of these communities often means that negative and potentially damaging comments or discussions go undetected by the company unless they reach the mainstream press.
Real Estate Trends – Search Insights
Google has recently launched a new service called “Search Insights”. As with most Google services this product is free and very powerful. Search Insights allows you to research the popularity of search terms over time and by region. Different time periods or regions can also be compared side by side. It should be noted that the traffic numbers and regional demand are all normalised and so if you want to find specific search volume numbers in each region you should use Google’s Keyword Tool.
As someone who has just listed their house for sale, I wanted to examine the long term trend in “real estate” related searches to see how this year’s down turn in the housing market is reflected in people searching for real estate.
The two graphs below show the last four years of search demand for “real estate”. The second graph shows each year side by side and it does not take a rocket scientist to determine that I should have sold my house last year!
First Rate – Category winner and a fast 50 company for second consecutive year
Auckland-based, online marketing agency First Rate has entrenched its status as one of New Zealand’s fastest-growing companies with its winning of the fastest growing Media, Advertising and Communications category in the 2007 Deloitte/Unlimited Fast 50 Index, published today.
First Rate has recorded spectacular revenue growth over the last two financial years of 304%, and was ranked in 21st place in the latest Fast 50 Index.