banner advertising Archives

Revving Up The Search Engines For A Profitable Internet Ride

Search marketing and search engine optimisation are new concepts for most New Zealanders.

But for Jon Ostler, one of the founders and technical director of Auckland internet marketing company First Rate, they are big business.

In Performance Media

Collateral Damage: “Banners, a weapon that misses its target 99.75% of the time”

Written by Jon Ostler – founder of First Rate

Would you use a weapon that fails to hits its target 99.75% of the time? If you are using banner ads to generate traffic then this is exactly what you are doing. The average click trough rate for banners tracked by DoubleClick is now <0.25% so you will get only 2.5 clicks for every 1,000 banners displayed (CPM).

This article is not an attack on the use of banner ads, but rather a review of the good, the bad, and the ugly methods being used by online advertisers in an attempt to generate traffic from banners (or blood from a stone).

In Digital Strategy

10 Ways Forward – Cover Story

Losing market share at the speed of light? Here’s Jon Ostler’s 10-step revival plan.

Your online traffic is climbing, your leads or sales have been increasing month by month but you’re still way off the number-one Hitwise position and your competitors are catching up fast.

Revving Up The Search Engines For A Profitable Internet Ride

Collateral Damage: “Banners, a weapon that misses its target 99.75% of the time”

10 Ways Forward – Cover Story

Auckland Office