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First Digital / Posts tagged "analytics" (Page 2)
In Conversion (CRO), Google Analytics, Search Engine Marketing (PPC)

Your SEM Competitive Advantage

 

So what does it take to win the SEM war against your competition? Extensive keywords lists? Award winning creative? Clairvoyant bid management system?

 

Keyword lists, creative and bidding technology are all fairly well understood and relatively easy to deploy. So, if this is the case, what is to stop your SEM strategy deteriorating into a bidding war against your competitors where the choice is to either buy traffic at a level that is not profitable or have your ad pushed down into obscurity? 

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In Google Analytics

Types of Measurement Systems

There are many types of online measurement systems available each with its own methodology and purpose. Confusion between these different types of systems is common and many system also overlap in there capabilities. The main groups of online measure systems are:

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In Digital Strategy

Taking the Credit

by Jon Ostler, founder of First Rate

MANY YEARS AGO WE realised that one of our company’s key strategic goals was to find ways to convince prospects and clients that they should be moving some of their existing Web site marketing budget away from tactics like banner ads and TV and towards more effective contemporary marketing campaigns like search engine optimisation and search engine advertising.

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