Is Your Search Marketing Campaign Lopsided? SEO vs SEA Demographics
Source : clickz.com
A recent clickz column reported results from a survey conducted with WebSurveyor, Strategem, and Survey Sampling. The research revealed search engine users choose natural search results more often than paid search ads when asked to select the result most relevant to a sample query. This effect varies by search engine. The conclusion is self-evident: SEM campaigns must target both the natural and paid components of the search results page to reach the entire search engine user audience.
“Cheap” and “Free” Keywords: Not Always a Longterm Bargain
Source: Clickz
There’s no loyalty from shoppers who buy only from the lowest-price provider. The moment a competitor lowers its price below yours, the customer leaves. There’s such cost and effort associated with acquiring customers that in many service industries, customers only become profitable in the relationship’s second or third year.
Search Engine News
Google made a minor change to its interface last month, streamlining the look of its results and giving it a more corporate face. Results pages now include links across the top of the search box that direct users to other services, including Froogle the new online shopping comparison tool. You can currently get your site listed in Froogle provided you have your prices in US currency as well as your standard NZ or AU figures.
Google vs MSN vs Yahoo!
– Sourced from Search Engine Watch & WebSideStory
As we reported last month, Yahoo! recently ended its search results agreement with Google in favour of its own technology. But is it better than the new look Google? And what is MSN doing? Well, new stats from web analytics firm WebSideStory, highlight the news often heard before: Google’s most popular, when it comes to search. But dig into the figures, and you discover that MSN is doing better than you might think.
Contextual Advertising
Contextual advertising places in real time an ad on a page based on the specific content of that individual page. For example a publisher may have a sports channel and has traditionally sold this placement option with the same ad displayed on all pages in the sports channel. With contextual advertising an ad for tennis shoes would appear on pages about tennis events while an ad for golf clubs would appear on a page about golf events. With a news site this becomes even more powerful due the wide range of ever changing stories and topics covered by each page of the site.
2003 belonged to Google
2003 was dominated by Google who continued to increase their market share to over 32% of direct searches and 76% if you count indirect Google searches carried out on sites like Yahoo. For full details visit: http://searchenginewatch.com/reports/article.php/256431