Adwords Archives | First Digital

Controlling Exact Match and Broad Match Keyword Performance in Google Ads

What to do to recover control over broad and exact match keywords? Here are a couple of best practices to deal with the close variants. ...

In Search Engine Marketing (PPC)

Google Customer Match: A Great Opportunity to Retarget Your Customers

What is Customer Match?

Early in October this year, Google launched Customer Match, an anticipated product feature in AdWords that allows advertisers to upload email lists to target customers or prospects in their database by email where the email address is linked to a Google account. This offers advertisers great opportunities to re-engage with their customers and make the most out of their email databases.

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In Digital Strategy, Digital Trends, Events, Google Analytics, Performance Media

Google Partners Masterclass 2015 Insights Part 6: Dynamic Search Ads (DSA) Overhaul

In yesterday’s post I presented 6 possible solutions on how to get rid of referral spam from Google Analytics (GA) as discussed at the Google Partners Masterclass 2015 event. Although there is no foolproof solution for this problem implementing those will help you report on cleaner and more accurate GA data. Today we’ll talk about Google’s latest enhancement to Dynamic Search Ads (DSA) that can help you reach your customers better with more targeted ads focus on the campaigns that are most important by automating the ones you don’t have enough time for and overall optimize and improve on your paid campaign workflows especially in the set-up phase.