Yahoo! Search Marketing is rolling out a new feature that we think will help enhance the quality, potentially reduce the cost and increase the value of traffic to you, our advertisers. It’s called quality-based pricing, and it measures the quality of traffic coming from our distribution partners—that is, the web publishers large and small that display your ads.
Search Engine Advertising is the placement of small text advertisements on search engines. Google Adwords and Overture Pay-for-Performance Search are the two most well known players. On Google the text ads appear at the top of the results and on the right hand side under the heading ‘Sponsored Links’. Overture syndicates its ads to other search engines like Yahoo where they appear at the top of the page and are under the heading ‘Sponsor Results’.
Contextual advertising places in real time an ad on a page based on the specific content of that individual page. For example a publisher may have a sports channel and has traditionally sold this placement option with the same ad displayed on all pages in the sports channel. With contextual advertising an ad for tennis shoes would appear on pages about tennis events while an ad for golf clubs would appear on a page about golf events. With a news site this becomes even more powerful due the wide range of ever changing stories and topics covered by each page of the site.
Sourced from searchenginewatch.com
By Chris Sherman, Executive Editor
Want your own Google-flavored specialized search engine for your web site or blog? With Google’s new Custom Search Engine service, it takes just minutes to set up your own unique search engine.
Google is joining Yahoo, Eurekster and many others in offering a customized search platform that makes it easy for anyone to offer a highly tailored search engine. Several weeks ago, SEW correspondent Phil Bradley wrote about customized search offerings from Rollyo, PSI, Yahoo and in Your Search, Your Way (part one and part two).