eMarketer Report: A Supercharged Blend of Yellow Pages and Direct Mail is a Recent Description of Search Engine Marketing…
Last month we featured the research on what US Retailers deem to be the most effective forms of online marketing. What caught our eye this month was a quote from David Hallerman Senior Analyst for eMarketer in the introduction to the report. David likened Search Engine Marketing to a “Super charged blend of Yellow Pages and direct mail” It’s a great analogy isn’t it? When you consider that if someone is looking for something in the Yellow Pages they’re most definitely in the market for a product or service.
eMarketer Report Search Engine Marketing: Trends, Prospects & Opportunities
Unlike other research firms, which present only their own proprietary findings, eMarketer aggregates e-business data from over 1,500 sources worldwide. The company’s research and analyst teams filter and organize this information, and provide concise analysis around it, helping business executives, government officials and others make better, more informed decisions.
NZ Exporters Lost In The Web
A survey of the websites of New Zealand’s top 100 exporters as revealed many can’t be found by overseas internet users.
The survey, by Auckland-based internet consultancy First Rate, showed 56% of the websites could not be found by their name in three of the most important international internet directories and 40% were not appearing on the most critical search engines.