Is Your Search Marketing Campaign Lopsided? SEO vs SEA Demographics
Source : clickz.com
A recent clickz column reported results from a survey conducted with WebSurveyor, Strategem, and Survey Sampling. The research revealed search engine users choose natural search results more often than paid search ads when asked to select the result most relevant to a sample query. This effect varies by search engine. The conclusion is self-evident: SEM campaigns must target both the natural and paid components of the search results page to reach the entire search engine user audience.
“Cheap” and “Free” Keywords: Not Always a Longterm Bargain
Source: Clickz
There’s no loyalty from shoppers who buy only from the lowest-price provider. The moment a competitor lowers its price below yours, the customer leaves. There’s such cost and effort associated with acquiring customers that in many service industries, customers only become profitable in the relationship’s second or third year.
Local florist builds online franchise model using New Zealand-developed web smarts
Ponsonby-based florist Wild Poppies is on its way to becoming an international franchise, reaping substantial online revenue growth by deploying unique New Zealand-developed technology from local website marketing company, First Rate.
Kerry Bradburn founded Wild Poppies in 1990, and quickly grew the business to five retail stores. Five years later, a changing market saw her make a sea change – to a single retail store and a business largely based around a website.