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First Digital / Search Engine Marketing (PPC) (Page 14)
In Search Engine Marketing (PPC)

Search Strategies for the Holidays

Sourced from imediaconnection.com

The holiday season is just around the corner and Santa’s elves are already hard at work fulfilling wish lists in preparation for Santa’s big night. If you are an online marketer these days, I bet your job feels a bit like one of Santa’s elves or at least it should! The fourth quarter is by far the most important for a majority of advertisers. The question is: How can you make sure that you maximize your online sales this holiday season? One way to guarantee success is to make sure your paid search strategy is laser focused.

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In Search Engine Marketing (PPC)

Search Marketing Off The Beaten Track

Sourced from Search Engine Watch

Opportunities for effective, inexpensive search marketing are abundant when you “think outside the (Big Search) box” and look to vertical or specialised content sites.

How do you attract your target users to your site using search tactics that do not rely on Big Search — Google, Yahoo, MSN, AOL and Ask Jeeves? Scottie Claiborne, of Right Click Web Consulting and Harrison Magun, managing director of eonMedia, presented a wide range of tactics that would work for companies large and small.

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In Search Engine Marketing (PPC)

Google Ad Policies To Be Made Publicly Available

Sourced From searchenginewatch.com

Forget the debate over exactly what the Google Adwords (Search Engine Advertising) and Adsense programs will allow. The core issue has been why Google doesn’t simply just publish its rules? Why can’t advertisers know from the start what Google allows? The guesswork has been infuriating to some, plus it has fed into the secretive nature some accuse Google of having.

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In Search Engine Marketing (PPC)

We Couldn’t Have Said It Better Ourselves

Sourced From searchengineguide.com

Although the word “holistic” is often used to describe a particular approach to medicine (in which the emphasis is on treatment of the “whole” individual), it is also appropriate to apply it to other disciplines, including Search Engine Marketing (SEM). There are three major components of SEM (and many minor ones, but we won’t touch on them here). These three primary parts are often used individually to great effect- but it is only when they are effectively used in unison that the “whole” can become “greater than the sum of its parts”. These major components are as follows:

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